The Story
My name is Laci Bex, and I want to tell you about my journey through the education system, which ultimately led to the creation of Synchro AI.
I had lived in Oregon until my Sophomore year of High School and had attended a private school there since 6th grade. Then, during the first semester of my Junior year, I became an exchange student in South Korea, which was an amazing adventure and finished out the second half of the year by moving to Boerne and attending Boerne High School. I knew there would probably be some difficulty in transferring my transcripts between the different schools, but I had no idea just how difficult the process of transferring my transcripts would be. It took weeks of back-and-forth communication, translating documents, and countless meetings with the administration to get my transcripts accepted. And even still, there was a lot more communication that needed to happen and many more meetings that would have to be set up before my transcripts were accepted in a more accurate way.
Throughout these experiences, I felt frustrated and confused as to how there wasn’t a better solution to transferring my credits smoothly. I realized that this problem wasn't unique to me; countless other students face similar issues when transferring between schools, whether they are moving between states, countries, or simply transitioning from high school to college. This thought led me to the decision to create my startup.
The mission of Synchro ED is to streamline the process of transferring credits and transcripts between educational institutions. We want to ensure that no student has to go through the same struggles I did and that everyone has the opportunity to thrive in their new school, no matter where life takes them. Together, we can make the transition between schools easier and more efficient for students everywhere.
Our Team
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Laci Bex
Founder
Expertise: Leadership, Entrepreneurship, Creative Arts, Cross-Cultural Experience.
A graduate of Boerne High School Class of 2023 with a remarkable GPA of 4.20, blends intellectual prowess, creative spark, and entrepreneurial drive in her approach to business. Her academic accomplishments, crowned by her graduation Magna Cum Laude and recognition as a Presidential Scholar, speak volumes of her dedication to excellence. Winner of the 1st place at the Incubator EDU program in Boerne, she stands on the cusp of making her mark at a national level. As she embarks on her Business Management Major at Abilene Christian University, she also contributes her talents to the Honors College and as a Business Ambassador. Laci's study abroad experience in South Korea during her junior year demonstrates her global mindset and cultural adaptability. A dancer and artist at heart, she weaves creativity into her leadership roles, such as her tenure in the student council, adding a distinctive flair to her promising career trajectory.
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Marshall L. Bex IV
Co-Founder
Expertise: Business Growth, Digital Strategy, Branding, Media and Technology, Complex Frameworks, and Product Development.
With a career spanning over two decades, Marshall L. Bex IV has mastered the art of company building and digital strategy, shaping the narratives of top-tier brands in diverse sectors from design to technology. His aptitude for concepting, marketing, and development of complex frameworks is backed by an impressive portfolio that includes directing Nike's brand design and steering Mode Adjust Agency as founder and CEO for over 10 years. As co-founder and CEO/President of Vooks from 2017-2021, Marshall demonstrated a remarkable ability to intertwine customer needs with business objectives. His recent venture included launching a streaming service and Non-Profit for The Chosen in 2022, further solidifying his reputation as a trailblazer in the industry.
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Jyunmi Hatcher
Co-Founder
Expertise: Technology, Strategic Planning, Media and Research, Infrastructure Development, Data Management Solutions, AI Implementation.
Jyunmi Hatcher is a fervent advocate for technology, with a career testament to his passion for research, media, and strategic planning. He has embraced an array of roles, from founder to consultant and strategist, amassing diverse experiences that have seen him working with esteemed brands such as Pepsi and Nike and contributing to projects with the Gatorade Sports Science Institute. Jyunmi's keen interest in Artificial Intelligence and its industry-wide potential is evident in his work helping businesses navigate the complexities of AI integration. Armed with skills in data management solutions, networking, infrastructure development, and no-code automations, he bridges the gap between technical intricacy and strategic vision.
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Shannon Basada
Co-Founder
Expertise: Business Strategy, Communications, Branding and Marketing, Consumer Behavior, Licensing and Rights, Entertainment and Publishing.
Shannon Basada brings a wealth of experience in business strategy, marketing, and consumer behavior to the table, with a career showcasing her aptitude for spotting trends and optimizing sales. With over 15 years of experience in the music and publishing industry, she has honed her skills in strategic planning and implementation, consistently helping a variety of businesses achieve their objectives. Her acumen in licensing, rights, and entertainment has seen her successfully navigating complex landscapes, delivering results that are not only profitable but sustainable. Shannon's commitment to driving growth through effective communication and an in-depth understanding of consumer behavior underscores her reputation as a results-oriented professional.
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Neo IP Law Firm
NEO IP IS AN INTELLECTUAL PROPERTY LAW FIRM WITH A DATA-DRIVEN, HOLISTIC APPROACH FOR CREATING IP ASSETS.
We believe Intellectual Property is a valuable business asset with exceptional potential. To multiply your business value. To keep predators at bay. To generate new revenue streams, or fight back in a lawsuit. To enable future endeavors. To support corporate initiatives. knowing how, when and why to act is our domain.